Corporate Identity by Tsung-Hua Yang

Tsung-Hua Yang Discloses The Bestchem Corporate Identity

Tsung-Hua Yang, the maker of the displayed design Corporate Identity:Bestchem by Tsung-Hua Yang illustrates, Bestchem is a Taiwanese chemical processing company specializing in printing materials. It aims to initiate a corporate transition through identity rebranding. The designers found that the company’s vision for developing products is to improve people’s lives through chemistry. The concept for the Metamorphosis VI system design arose from the company’s corporate mission and planned transition. Positive elements were incorporated into the logo to close the gap between company and customer, create a brand image of trust and reputability, and form a diversified, international commercial entity..

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VIA: http://competition.adesignaward.com/design.php?ID=58109

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