Fresh St. Market-Grocery by Lindsey Muth

Lindsey Muth Designs The Fresh St. Market Grocery

Lindsey Muth, the author of the displayed project Fresh St. Market - Grocery by Lindsey Muth explicates, The project was to convert a building previously inhabited by Safeway into a completely new grocery destination in West Vancouver, BC. The overall brand and design concept was to exemplify a feeling of fun, wonder, and most importantly, a playground of fresh ingredients to combat the middle of the road grocery feeling of Fresh St. Market’s competitors. We provided full creative concept starting with brand identity, brand name, logo, positioning in marketplace, store planning of interior and exterior of store, lighting, fabrication, and supervision of installation. .

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