Institutional Campaign by Marcelo Lopes

Marcelo Lopes Illustrates The Amaranto Restaurant Institutional Campaign

Marcelo Lopes, the creator of the awarded design Institutional campaign by Marcelo Lopes spells out, Institutional campaign for Amaranto restaurant in Brazil, Argentina and Chile. The client asked for a campaign whose references radically differed from the images generally used in restaurant ads, such as pictures of dishes served and the like. The design was inspired by the restaurant’s cooking concept of mixing different types of food which actually result in new flavors. The campaign, “Reinventing flavors!” was inspired by surrealism. Regular day-to day images transformed into surrealism - each person’s take on the image leads to the understanding of the sense of humor behind them. .

Institutional Campaign by Marcelo Lopes Images:

VIA: http://competition.adesignaward.com/design.php?ID=26762

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