Casa Xplendor-Tequila 29 Two Nine Tequila Brand

At Design Interviews

Interview with Casa Xplendor : Frank Scott: What is the main principle, idea and inspiration behind your design?. Casa Xplendor : Modern Mexico. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Casa Xplendor : We want to show the modern, elegant and youthful side of Mexico through tequila. We wanted to produce a different tequila not the same traditional, old and rustic tequila. .Frank Scott: What are your future plans for this award winning design?. Casa Xplendor : Keep promoting this brand to show the world that there is a Modern side in Mexico. .Frank Scott: How long did it take you to design this particular concept?. Casa Xplendor : It has been years with this project and as time goes by we evolve in the way we offer and promote this tequila. Trying to do something different and new each time. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Casa Xplendor : We wanted to move away from the traditional concept that tequila has. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Casa Xplendor : We own the rights and we produce this product and sell it. .Frank Scott: What made you design this particular type of work?. Casa Xplendor : The necessity to show a different side of Mexico. To change perceptions and ideas that most people have of tequila and of Mexico. .Frank Scott: Who is the target customer for his design?. Casa Xplendor : New tequila drinkers that wish to drink a different tequila. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Casa Xplendor : The bottle design, the name and the concept. .Frank Scott: How did you come up with the name for this design? What does it mean?. Casa Xplendor : Tequila 29 Two Nine has different meanings. One is to represent the night with the rime Two Nine - Tonight and by this we can give a tribute to the night scene. Also the TWO represents the two most important elements in our tequila that it is the agave plant and the soil where we grow our agaves. We take great care of this elements because it has an direct impact in the quality of the final product. The NINE represents the 9 steps in producing a tequila. .Frank Scott: What is the most unique aspect of your design?. Casa Xplendor : The general image. The bottle, name, colors and the general feeling to it. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Casa Xplendor : We made focus groups and tequila tastings. .Frank Scott: How did you decide to submit your design to an international design competition?. Casa Xplendor : We want to show our tequila to the world, that is the main reason to submit it to a competition. .

Casa Xplendor-Tequila 29 Two Nine Tequila Brand Images:

VIA: http://www.design-interviews.com/design.php?ID=23775

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