Michael Chijoff-Tactica One Bottle Opener

At Design Interviews

(Excerpt) Interview with Michael Chijoff : Frank Scott: What is the main principle, idea and inspiration behind your design?. Michael Chijoff : We wanted to create a new way for people to experience their premium drinking moments. All too often sub standard bottle openers are used distracting from what should be a moment to cherish. The Tactica One was designed to reconnect users with the their premium experience from the moment they pick it up. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Michael Chijoff : The aim was to create a precision tool that merged technology and design. The design had to be unique in appearance whilst delivering functional performance time and time again. Ultimately it needed to perfectly marry with the premium drinking experience. .Frank Scott: What are your future plans for this award winning design?. Michael Chijoff : Currently the Tactica One is aimed at release through a variety of premium design outlets worldwide. In addition due to the ability to do in mold branding we are also focusing on select partnerships with premium corporate brands. .Frank Scott: How long did it take you to design this particular concept?. Michael Chijoff : The design development process took approximately 6 months from the initial idea through to production tooling. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Michael Chijoff : The development was self initiated and formed the basis of our brand Tactica. This concept was pursued as we wanted it to embody our brand and demonstrate how technology, materials and design merge. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Michael Chijoff : The Tactica One is currently being manufactured for distribution by our company. .Frank Scott: What made you design this particular type of work?. Michael Chijoff : Tactica is about creating unique solutions for your everyday carry. We focused on creating a new type of bottle opener as we found that often people used sub standard methods to open their premium drinks. We knew there was a better way, a way that didn't come with a hefty pricetag. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Michael Chijoff : Yes it was a team effort. The other designers involved were: Richard Benson Tom Burford-Orr Astrid Bonfante .Frank Scott: Who is the target customer for his design?. Michael Chijoff : Our target customers are consumers of premium beers, ciders or waters .Frank Scott: What sets this design apart from other similar or resembling concepts?. Michael Chijoff : The Tactica One is the first of its type in the world. Its unique suspended design pushes materials and design to the limits to achieve a performance that's unexpected. .Frank Scott: How did you come up with the name for this design? What does it mean?. Michael Chijoff : Tactica One is named as it is intended to be the only precision tool you'll ever need to open your premium beverages .Frank Scott: Which design tools did you use when you were working on this project?. Michael Chijoff : We used a combination of design research methodologies as well as technical tools such as solidworks in 3D modelling. .Frank Scott: What is the most unique aspect of your design?. Michael Chijoff : Being able to create the cantilevered design which no other composite bottle opener has done before. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Michael Chijoff : Our entire team collaborated to create the Tactica One. They included Richard Benson, Tom Burford-Orr and Astrid Bonfante .Frank Scott: What is the role of technology in this particular design?. Michael Chijoff : We pushed the limits of the material technology to achieve a design that is entirely unique whilst delivering functional performance in a premium package. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Michael Chijoff : We undertook substantial research in the premium beverage market to uncover a number of key findings about the market and the consumers. This information helped inform the design to ensure that it embodied the same premium qualities consumers seek in their beverages. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Michael Chijoff : Finding the right balance between the design and material technology was the most challenging. Through extensive prototyping we were ultimately able to come up with a design that delivered functionally as well as aesthetically. .Frank Scott: How did you decide to submit your design to an international design competition?. Michael Chijoff : We were really excited about our approach and design outcome and wanted to take the opportunity to put it out there. As were were winners for another design in last years competition we felt it was a natural fit to do it again this year. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Michael Chijoff : We found that no mat.[ End of Excerpt: Read complete interview with Michael Chijoff on Tactica One Bottle Opener at design-interviews.com ]

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